Let me guess...
Your work carries more depth, more value, more impact than what your marketing is able to show. You feel like you've outgrown your brand…
Your work is excellent. Your clients get results.
You like to help them, but… …there is a growing gap between the depth and value you can deliver — and the depth at which your current clients are able to harness it.
You desire the next level of work and the next level clients, who
Make the transformation you offer their priority and show up accordingly, without hesitation or excuses,- bring the kind of expert challenge that actually stretches you,
- don't flinch at a price that reflects the depth and extensive value of your expertise.
You know this level exists.
You can feel the direction in your bones.
But whenever you try to translate that new direction into your marketing, you hit a wall of confusion.
YOUR WORK IS SO COMPLEX AND DEEP THAT YOU DO NOT HAVE WORDS FOR IT.
Your clients' transformations could be so profound and fundamental, so life-changing… It is so multi-layered that anything you write about it feels either flat or confusing.
- Standard marketing advice tells you: „Be more specific!", but never shows you how to do that.
- Strategies force you to focus on just one part of your expertise to be „comprehensive for your audience".
- Texts written according to „industry-specific proven templates" sound like clichés.
You might already be starting to believe that it is impossible.
Not true. You just have been given the wrong instruments, tactics and strategies.
Mainstream marketing was never built for the kind of work you do.
The usual marketing language will never get you there.
I will show you WHAT WILL.
The key, the original blueprint, is in your birth chart
Your marketing style, the right words to describe the value of your work to your audience, the stories you need to tell to bring people to your offers — it all already exists there.
Your birth chart is a strategic map for your business
It contains your creative code, your zone of true genius, your ideal client's psychology, and your natural communication style.
It shows you the precise architecture of how your genius creates value and how to communicate it.
But reading the code is only part of the puzzle
The real impact comes from the translation into marketing practice — turning what the chart reveals into communication that attracts your next-level clients and activates them to buy.
And that is what I do with you in the Soulbrand LAB
Most astrologers stop at the reading. Most marketers never see who you truly are. Our Soulbrand journey goes deeper and connects both.
We start with your birth chart and map
Your zone of true genius
The main unifying theme
Your ideal client's psychology and inner world
What moments of pain and desire lead people to your offers
Then we translate that into marketing foundations.
WE DEFINE:
- Purchase triggers that lead people to your offers, and how to use them in your communication.
- Resonating language that grabs people's attention.
- Your clients' self-sabotage patterns that prevent them from real breakthroughs, and how to name them.
- The changes in communication you need to make to attract the right audience — claims, the triggers you use, sales pages, social media, storytelling style (the extent depends on which version of Soulbrand LAB you choose).
When we are finished, you won't just understand your creative code… you will have the words for it.
A clear picture of the marketing style that matches how your genius works, the language that names the true value of your work, and resonating stories that bring the right people to your offers.
What clients say about their experience?
I HAVE THE LANGUAGE FOR WHERE THE REAL VALUE OF MY WORK IS
I felt like I was at some kind of a turning point. I was going in circles in my business and I needed something to help me click it all together — to give my way of working meaning, language, and structure.
Now it's no longer just 'I do something.' I have the language for why I do things the way I do, who it's for, and where the real value is. I understand much better what my clients are actually experiencing — and I can name it in a way where they recognise themselves in it.
I have an inner sense of orientation — I know where I stand, who I am, and where I'm heading. Less inner chaos, more trust that the way I work is actually okay. I had a million questions and two million aha moments, and I felt very safely held in the process
Tereza Lee, brand strategist and photographer
CHOOSE THE JOURNEY THAT FITS YOU MOST
Soulbranded LAB comes in three formats.
Three layers — from Strategic clarity, to Storytelling mastery, to Full embodiment.
FOUNDATION | You get the strategic map
707 EUR · 5–6 weeks · online
A precise reading of your creative code, your ideal client's inner world and how to structure what you offer — so you can translate into your marketing yourself.
Together we map:
- your specific genius, how it needs to be expressed, and the theme that unifies everything you do.
- an expedition into your ideal client's inner world: their struggle, what they've tried, what finally moves them.
- what moves them to buy and what holds them back.
The journey:
- Preparation → 2.5-hour Strategy Session → a month to integrate → 30-minute Closing Call → Your private online dashboard that holds everything we build, accessible anytime
STORYTELLING | You get the right words
1 414 EUR · 9–10 weeks · online
Foundation translated into marketing language you use every day. You don't just know your code. You live it in how you communicate.
Everything in Foundation, plus:
- the narrative frameworks, the exact phrases and the content hooks that carry your code into every text.
THE JOURNEY:
- Everything in Foundation + a 2-hour Messaging Session + a second month to integrate.
EMBODIED | You fully feel it in your body
3 600 EUR · 9–10 weeks · online + one live day in Prague.
Your creative code integrated somatically, not just understood. You gain an insight into which words land in the deepest layers of your clients' psychology. You unlock a new level of embodied professional self-confidence.
Everything in Storytelling, plus:
- a non-verbal encounter with your creative code and the field of your work
- moving through each of your communication archetypes until they're second nature, not performance
The journey:
- Everything in Foundation and Storytelling + a full live day in Prague + a final month to integrate.
You can also stack the modules, first Foundation, then Storytelling, then Embodied. You can upgrade any time just by paying the price difference to the higher format. Payment plans are available.
I BUILD A NEW BUSINESS STRUCTURE THAT FINALLY GAVE ME REAL ORDER
I'd been searching for a while for a deeper perspective — a way to reach my soul blueprint and the theme of my mission, and to communicate more clearly with my heart client. I expected a chart reading with a few recommendations. I got so much more: precise, structured, practical.
Based on Soubrand Lab I found a system in my business and built a new structure that finally gave me real order. My last campaign brought in almost 13,000 EUR — a beautiful result, especially because I'd introduced a whole new structure and allowed myself to fully be myself.
It's a far better tool than chasing a 'niche' or the usual marketing methods.
Eva Fuxa Holtáková, identity coach
HERE IS WHAT YOU RECEIVE:
Your Soulbrand Reading
Your creative code translated into the specific language of your work, your ideal client's inner world, and the positioning logic that connects the two.
Storytelling Manual (Storytelling & Embodied)
Stories you need to tell and how to tell them - the hooks, the specific phrases, and the story frameworks that carry your creative code into every piece of content you write.
Working Hub in Notion app
A private workspace that holds everything we create together, intuitive and easy to use, approachable from anywhere, shareable with your team.
How I work
Alena Hanušová
Business astrologer, marketing strategist and practitioner of somatic and constellation work, based in Prague.
After exiting my corporate career as a head of sales, for the next 10 years I worked as a marketing consultant with entrepreneurs whose work is layered, unconventional and doesn't fit standard marketing categories. I started combining astrology with that work because standard brand frameworks left out too much of what I was seeing in the people I worked with. The astrological map showed what was actually there.
Your birth chart is the source — the map and the navigation. Channeled information from your field brings the precision. Together, translated into positioning, messaging and storytelling, your creative code lives in your everyday marketing practice.
Today, 100+ entrepreneurs have come through my Soulbrand. Their work is too layered for a simple pitch — and they know it.
FAQ
Questions you might have
Which tier is right for me?
If you know you'll want to rewrite your sales page and have a narrative framework for your content — Storytelling.
If you want to integrate the work somatically, not just intellectually, and treat yourself to a day in Prague — Embodied.
When in doubt, start with Foundation. You can always upgrade.